论文部分内容阅读
将“B2C”与“商用车”作为关键词组合上网搜索,你将不会再得到风马牛不相及的结果。在惯常思维里,商用车制造商永远千人一面,以B2B模式面对企业客户,让车辆作为一种创造生产价值的工具出现;而乘用车的定位则是面对个人消费者的B2C模式。B2C果真能和商用车联系起来吗?B2B企业与终端消费者的价值诉求真的能够融合吗?
With “B2C” and “Commercial Vehicle ” as the keyword combination of Internet search, you will no longer get irrelevant results. In conventional wisdom, commercial vehicle manufacturers are always on the same side, facing business customers with a B2B model and using the vehicle as a tool to create production value. The positioning of a passenger car is facing the individual consumers’ B2C model . B2C really connected with the commercial vehicle it? B2B companies and the ultimate consumer value appeal can really be integrated?