论文部分内容阅读
考虑到闭环供应链多周期运行的特点,构建了一个两期环境下的闭环供应链模型。在广告既能影响市场需求又能影响回收价格的条件下,研究了两期环境下制造商回收,消费者对再制造产品和新产品的偏好存在差异时,利用Stackelberg博弈理论分析了闭环供应链的最优广告水平、产品批发价、产品零售价、供应链中各成员的利润与总体利润。基于已有研究可知,在以利润最大化为目标的情况下,零售商广告模式(RA)为最优选择。文章旨在研究广告合作模式(CA)下闭环供应链的协调定价策略,并运用数值算例仿真的方法确定利润最大化目标下的最优选择。
Taking into account the multi-cycle operation of closed-loop supply chain, a two-phase closed-loop supply chain model is constructed. Under the condition that the advertisement can affect the market demand and the recovery price, this paper studies the recovery of manufacturers in two periods and the consumer preference for remanufactured products and new products. Based on the Stackelberg game theory, this paper analyzes the closed-loop supply chain The best level of advertising, product wholesale price, product retail price, the profits of the members of the supply chain and the overall profit. Based on the previous studies, we know that retailer advertising model (RA) is the best choice when the profit maximization is the target. The purpose of this paper is to study the coordinated pricing strategy of closed-loop supply chain under advertising cooperation model (CA), and to use the numerical simulation method to determine the optimal choice under the goal of profit maximization.