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优秀的广告人应该懂得心理学,而且懂得越多越好。他应该了解特定的作用会导致特定的反应,从而使用这些知识去增强效果,避免犯错误。
Excellent advertisers should understand psychology, but also understand better. He should understand that a particular role leads to a particular reaction, which can be used to enhance effectiveness and avoid mistakes.