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近年来,我国旅游业发展迅速,新兴旅游景区也逐渐发展起来,但是新兴旅游景区与已被大众所熟知的景区相比,许多方面都存在不足。旅游动机研究是对游客心理的把握,有利于政府以及旅游机构对于旅游决策的制定。本文主要以湘西矮寨大桥为研究对象,对新兴旅游景区的游客旅游动机进行分类和研究,并总结分析现有经验,为推动国内新兴旅游景区的发展提出对策。
In recent years, the rapid development of China’s tourism industry, emerging tourist attractions have gradually developed, but the emerging tourist attractions and public places have been known compared to many areas there are deficiencies. The study of tourist motivation is to grasp the tourists’ psychology, which is good for the government and the travel agencies to formulate tourism decisions. In this paper, Aizai Bridge in western Hunan Province is taken as the research object to classify and study the tourism motivation of tourists in emerging tourism scenic spots, and to summarize and analyze existing experiences, and to put forward countermeasures to promote the development of domestic new tourism scenic spots.