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如果数字与技术正在重塑生活与消费,那么,广告的革命已经无可回避。2017 CES ASIA第三届亚洲消费电子展,于6月7日~9日在上海新国际博览中心中心展开。本土品牌锋芒毕露,展示出了众多创意产品,服务和体验。虽然从展会规模和参展质量来说与美国本土CES难以比肩,也并不能代表亚洲科技创新的最强力量,但是管中窥豹,我们或许可以从中看出科技在走进我们的生活、走近我们的身体后,对创意、营销带来的一些影响和改变:
If digital and technology are reshaping life and consumption, then the revolution in advertising has become unavoidable. 2017 CES ASIA The 3rd Asian Consumer Electronics Show was held at the Shanghai New International Expo Center from June 7 to June 9. Local brands show off, showing a lot of creative products, services and experience. Although it is hard to compare with the local CES from the scale of the exhibition and the quality of exhibitors, it can not represent the strongest power in science and technology innovation in Asia. However, we may find that science and technology are entering our life and approaching our bodies After the creative, marketing some of the impact and change: