服务营销、文化营销、网络营销、社会营销、差异营销、事件营销、嵌入式营销等新营销理念层出不穷,体验经济、奥运机遇、国家软实力、区域协调发展等关键词与旅游产业发展更加紧密相关。中国旅游业从产品时代进入营销时代,在“乱花渐欲迷人眼”的各种营销战略中,整合了文化光环、商业浪潮与科技力量的目的地营销正在成为旅游营销的趋势。 New marketing concepts such as service marketing, cultural marketing, internet marketing, social marketing, differential marketing, event marketing and embedded marketing emerge in an endless stream. Key words such as experiential economy, Olympic opportunities, national soft power and regional coordinated development are more closely related to tourism industry development . China’s tourism industry has entered the era of marketing from the product era. In the various marketing strategies of “flirting wildly and charmingly,” destination marketing integrating cultural aura, business tide and scientific and technological strength is becoming the trend of tourism marketing.