在当今社会信息多元化、传播手段多样化的大环境下,商业展览同博物馆展览存在展览目的、环境、手段等方面的区别,但博物馆要体现时代进步的文化理念,充分借鉴包括商业展览在内各行业的优点,改进展览理念、丰富手段、强化宣传,使博物馆展览更具生命力。 Under the environment of diversified information and diversified means of communication in today’s society, commercial exhibitions differ from museum exhibitions in terms of purpose, environment and means of exhibition. However, the museum should embody the cultural concept of progress in the times and draw lessons from commercial exhibitions Advantages of various industries, improving the exhibition concept, enriching means and strengthening publicity to make museum exhibition more viable.