在新媒体时代背景下,大学生获取信息的主要途径就是大众传媒和新媒体。同时大众传媒和新媒体也是大学生形成知识框架、进行人格塑造、认识社会的重要途径。但另一方面由于大学生对媒介的认识程度不高、身心不成熟等原因,在对媒介的利用上存在很多问题,媒介素养总体不高。面对多种传媒平台带来的庞杂纷繁的信息,大学生的媒介素养相应需具达到更高的水平。本文将分析影响大学生媒介素养教育的主要因素,并进行深入分析,最后希望研究成果可以为大学生媒介素养的提高提供建设性意见。 In the new media era, the main way for university students to obtain information is the mass media and new media. At the same time, the mass media and new media are also an important way for college students to form a knowledge framework, shape their personality and know the society. However, on the other hand, there are many problems in the utilization of media due to the undergraduates’ understanding of the media and the immaturity of body and mind. Media literacy is generally not high. Faced with a variety of media platforms bring a wealth of information, college students media literacy corresponding needs to achieve a higher level. This article will analyze the main factors affecting college students’ media literacy education and carry out in-depth analysis. Finally, I hope the research results can provide constructive suggestions for college students to improve their media literacy.