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如果说2004年全球经济的复苏是一列隆隆启动的火车的话,那么在这一年中,企业界涌现出的一批锐意求新、日益以人为本的设计,便是推动它加速向前的火车头。无论是突破性的创新设计,还是新老产品的整合完善,或是对客户体验的重新评估改进,优异的产品设计始终是企业赢利的法宝。本年度美国《商业周刊》“最佳设计大奖”的获奖产品,更是让公司重新驶回以策略谋发展的良性轨道上。由《商业周刊》和全美工业设计协会主办的一年一度的设计大赛历来不乏惊人之作,而今年更是惊喜不断。韩国的三星集团以5个奖项在大赛中夺魁,这是这个评比诞生24年来,首次由亚洲公司赢得最多奖项。苹果电脑以4个奖项紧随其后。
If the recovery of the global economy in 2004 was a rumbling train, then during this year, a group of innovative, increasingly people-oriented designs emerged in the corporate world to promote its acceleration. Whether it is a breakthrough innovative design, or the integration of new and old products, or a re-evaluation of customer experience, excellent product design is always a magic weapon for corporate profits. This year’s “Business Weekly” “Best Design Award” award-winning products, but also let the company back to the strategic development of a good track. The annual design competition organized by “Business Weekly” and the National Industrial Design Association has always been amazing, and this year is even more exciting. South Korea’s Samsung Group won the competition with five awards. This is the first time that this award has been won by the Asian company for the first time in 24 years. Apple Computer followed with four awards.