自上世纪90年代开始,中国文具及办公用品市场一直处于高速发展阶段,但整个市场环境正在发生着巨大的变化。在2005年至2015年的十年里,随着中国经济的高速发展,中国办公人群的消费由单一的品类零散采购,开始寻求综合供应,由低品牌关注到品牌的指名购买,从单一的传统门店到多元渠道共存,从关系营销主导的采购方式,开始向合约销售、招投标业务、网购等更加市场化的采购方式转变。据调研数据显示2015年国内整个办公用品市场个人消费有540亿的市场规模, Since the 90s of last century, China’s stationery and office supplies market has been at a rapid development stage, but the entire market environment is undergoing tremendous changes. In the ten years from 2005 to 2015, with the rapid economic development in China, the consumption of office workers in China shifted from a single type of fragmented procurement to comprehensive supply, from the low brand to the nominal purchase of the brand, from a single tradition Stores coexist in diversified channels, starting with the procurement-led approach to relational marketing and starting to shift to more market-based procurement methods such as contract sales, bidding and tendering business and online shopping. According to the survey data show that in 2015 the domestic personal office supplies market has a market size of 54 billion,