一、迷信黄金地段“非风水宝地不嫁”是厂商专卖店选址中普遍存在的一种心态。他们认为,在闹市区、商业中心开店,能以较高的客流量带动销售,开店就要开在黄金旺地。殊不知,黄金地段的昂贵租金与激烈竞争所带来的经营压力,非一般专卖店所能承受。二、不顾形象,徒求销量人口密集、购买者众、消费量大……很多专卖店会竞相入驻这样的商圈。但是,只从投资回报的角度考虑店址,未必就能实现效益最大化。对于经营时尚商品的专卖店而言,除了考虑店址对销量 First, the superstition of prime locations “non-Feng Shui is not married ” is a manufacturer’s store location in a common mentality. They think that in the downtown area, business center shop, can drive sales with higher traffic, shop will open in the Golden Wadi. As everyone knows, the expensive prime prime locations and intense business pressure brought about by the non-ordinary stores can afford. Second, regardless of the image, just seeking to sell densely populated, buyers, consumption of large ... ... Many stores will compete to settled in such a business district. However, considering the store’s location from a ROI perspective may not necessarily maximize its benefits. For stores operating fashion products, in addition to considering the store sales