随着新媒体技术的迅猛发展,新媒体语境日益显现,由此引发的社会变革方兴未艾,传统的思想政治工作模式的弊端日益显现,思想政治工作亟须进行创新。本文基于“媒介即讯息”视角,从理顺高校媒体运行机制、完善舆论引导策略、健全思想政治工作体制三个层面探析新媒体语境下高校思想政治工作新思路。 With the rapid development of new media technologies, the context of new media has become increasingly apparent. The social changes that have been triggered by this are in the ascendant. The drawbacks of the traditional ideological and political work patterns are increasingly apparent, and ideological and political work urgently needs to be innovated. Based on the perspective of “media or information ”, this article attempts to probe into new ideas of ideological and political work in new media context from three aspects: straightening out the running mechanism of media in colleges and universities, perfecting the guiding tactics of public opinion and perfecting ideological and political work system.