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我国一些展览中不同程度地存在以获取宣传材料并将之 转卖为目的的参观群体,这些展场“拾荒者”的存在对展览秩 序、场内流通、整体视觉效果、宣传材料有效性等方面造成负 面影响,从而影响展览目的的实现。应对措施可从参观人次统 计观念的改变、限制参观人员、加大宣传力度等方面着手,逐 步调整,以期取得更好的展览效果。
In some exhibitions in China, there are visitors to different degrees for the purpose of obtaining promotional materials and reselling them. The presence of these exhibitions“scavengers” has the effect on exhibition order, circulation within the venue, overall visual effects, effectiveness of promotional materials, etc. The negative impact on the aspect will affect the realization of the purpose of the exhibition. The countermeasures can be taken from the aspects of changes in the concept of visits to the people, restrictions on visitors, and greater publicity efforts, and adjustments should be made step by step in order to achieve better exhibition results.