商号与商标作为商业标识的不同方面,因为常常具有辨识上的统一性或相似性,非常容易引起混淆。这种混淆造成的商号权与商标权冲突不仅使权利人和消费者蒙受损失,也造成了社会资源尤其是司法资源的极大浪费。因此,非常有必要对商号与商标权冲突的问题进行研究与探讨。 Trademarks and trademarks, as different aspects of the commercial identity, are often very confusing because they often have identity or similarities in identification. The confusion caused by the confusion between the trademark rights and the trademark rights not only impairs the rights holders and consumers, but also causes a great waste of social resources, especially the judicial resources. Therefore, it is very necessary to study and discuss the problem of the conflict between firm number and trademark right.