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在过去的企业市场营销里,着重将活动营销作为销售商品的方法或者手段,却很少将企业的市场营销上升到战略选择层面上。我国的市场经济不仅在快速地发展,而且企业也在不断发展,要在如此竞争激烈的市场上赢得效益,企业就要敢于接受挑战,抓住机遇,并将传统的过时的市场营销进行改新,创新出企业市场营销的新战略,以及选择更有利于企业经济发展的新战略。本文通过介绍在新经济的背景下企业市场营销的战略,并有效地分析在新经济背景下,企业应该如何进行市场营销战略的选择。在新经济背景下企业市场营销战略的选择对维护企业竞争优势,以及企业市场占有率起到了相当重要的意义与作用。为此社会责任营销是很多企业采用的营销方式,本文重点讨论社会营销的相关内容与信息,对这一方面的问题进行研究分析,探讨出相应的结果。
In the past, corporate marketing focused on the use of campaign marketing as a method or means of selling goods, but seldom raised corporate marketing to the strategic choice level. Not only is the market economy of our country developing rapidly, but also the enterprises are developing unceasingly. To win the benefits in such a highly competitive market, enterprises should dare to accept the challenges, seize the opportunities and reform the traditional outdated marketing, Innovate the new strategy of enterprise marketing, and choose a new strategy that is more conducive to the economic development of the enterprise. This article introduces the strategy of enterprise marketing under the background of new economy and effectively analyzes how the enterprise should choose the marketing strategy under the new economic background. Under the new economic background, the choice of corporate marketing strategy plays a very important role in maintaining the competitive advantage of enterprises and the market share of enterprises. To this end, social responsibility marketing is the marketing method adopted by many enterprises. This article focuses on the relevant content and information of social marketing, and studies and analyzes the problems in this aspect to explore the corresponding results.