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市场营销学作为一门综合性的应用管理学科,贯穿于国内各个行业,为各行业企业的发展与壮大产生了显著的积极影响。然而,随着中等职业教育课程改革的不断深入,传统的市场营销课程教学理念和模式愈发难以满足教学目标及学生的学习需求,既不利于日后适应市场营销岗位,又较大程度上制约着中等职业教育及社会的发展与壮大。为解决这一问题,中等职业教育必须投入大量的财力、物力及人力资源,推进市场营销课程教学改革,即以实践为导向,以教师为主导,以学生为体,以最具典型性的项目为教学内容,积极推行项目化教学模式。依托该模式开展市场营销课程教学,不仅有助于培养学生的应用能力、创新能力,而且大大提升了学生的学习效率,增强了教师的教学质量。
Marketing as a comprehensive application management disciplines runs through various industries in China and has a significant positive impact on the development and expansion of enterprises in various industries. However, with the continuous deepening of the curriculum reform of secondary vocational education, the traditional teaching concepts and models of marketing courses are more and more difficult to meet the teaching objectives and students’ learning needs, which is not conducive to adapt to the marketing post in the future, but also to a greater extent restricts Secondary vocational education and social development and growth. In order to solve this problem, secondary vocational education must devote a great deal of financial, material and human resources to promote the teaching reform of marketing courses, that is, practice-oriented, teacher-led, student-centered, and most typical projects For the teaching content, actively promote the project of teaching mode. Relying on this model to carry out marketing teaching, not only help to develop students’ ability of application and innovation, but also greatly enhances students’ learning efficiency and enhances teachers’ teaching quality.