现在的世界已经进入了经济全球化的新时代,任何国家都是全球市场的一部分。谁拥有强势品牌,谁就会在国际市场上获得最大经济利益。许多人都逐步认识到,对一个商品,一个民族,一个国家来讲,品牌形象至关重要,因为品牌形象意味着人们对这个国家的信任和信心。这也说明品牌的功能绝不仅是表明产品的属性,直接反映产品的价值。也可以从中看出一个地区,一个民族,一个国家的科技、管理和文化水平发展的程度。它以优等 The world now has entered a new era of economic globalization. Any country is part of the global market. Who has a strong brand, who will get the maximum economic benefits in the international market. Many people are gradually realizing that brand image is crucial to a good, a nation and a country because the brand image means people’s trust and confidence in the country. This also shows that the function of the brand must not only indicate the product’s attributes, directly reflect the value of the product. It can also be seen from a region, a nation, a country’s science and technology, management and cultural level of development. It is superior