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随着经济的不断发展,全球资本市场的应运而生以及迅速发展,资本运作包括投融资行为,已经成为企业除了生产经营外的重要经济行为,也是影响企业最终市场价值的关键因素。本文就是针对企业投资决策行为,对投资决策的特点、目标以及过程进行说明,剖析了在投资决策制定过程中所包含的一些策略和要考虑的因素,然后根据这个策略和因素分析了整个投资决策过程中,能够对其产生重要决策影响的几大因素,并对这些因素所产生的一些影响进行了探讨。
With the constant development of economy, the emergence and rapid development of global capital market and the capital operation including investment and financing have become the important economic activities besides the production and operation of enterprises. They are also the key factors affecting the final market value of enterprises. This article aims at the investment decision-making behavior of enterprises, explains the characteristics, goals and processes of investment decision-making, analyzes some strategies and factors to be considered in the process of investment decision making, and then analyzes the whole investment decision-making according to this strategy and factors In the process, several major factors that can have important decision-making influence on them can be explored, and some of the impact of these factors have been discussed.