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通过对大学生体育消费水平和体育消费内容的现状进行分析,发现大学生在体育消费过程中存在的问题及困难,提出解决问题的方法和建议,为体育消费及体育产业的合理、健康发展提供参考依据。
By analyzing the status quo of university students' PE consumption and sports consumption content, it is found that the existing problems and difficulties of college students in PE consumption process are put forward to solve the problems and suggestions to provide a reference for the rational and healthy development of PE consumption and sports industry .