论文部分内容阅读
2015年,中国城市广播电视台发展告急,其有着系统表现、多重原因和多方面警示意义,亟需革新图存、变革求强、突围发展。突围路径在于:突破传统的发展理念、发展方式和发展目标,通过改革、创新、融合和转型发展,向观念更新、主业刷新、多屏融合、多业并举、业态新颖、发展力强的现代新型广电媒体奋力进军,实现新发展。
In 2015, the rapid development of China’s urban radio and television stations has its own system performance, multiple causes and warnings in many aspects. It is in urgent need of innovation and preservation, and strives for improvement and breakthrough development. Breakthrough path is: to break through the traditional concept of development, development and development goals, through the reform, innovation, integration and transformation and development, to the concept of innovation, refresh the main industry, multi-screen integration, multi-industry simultaneously, innovative industry, strong development of modern New broadcasting media struggled to march to achieve new development.