论文部分内容阅读
在广告业摸爬滚打了10年的江南春以楼宇电视开创了一个全新的广告媒体。广告市场的整体增长令江南春有理由相信5年实现5个亿的销售额。——《福布斯》杂志2003/9江南春清楚:欲要在户外媒体业遥遥领先,竖起尽可能高的进入壁垒,就必须尽可能地“跑马圈地”,时不我待。 ——《经济观察报》2003/6/2SOFT BANK(软银)近日在上海宣布将斥资数千万美金参股Focus Media分众传媒(中国)控股有限公司,此举表明其对Focus Media的市场赢利前景充满信心。——《金融时报》2003/6/24当我们的时代已经开始从大众行销转向分众行销时,当品牌的市场策略都开始从广泛受众转向一些特定的族群时,我们的传媒也应该作出相应的转变。Focus Media分众传媒的成功崛起堪称传媒再造的鲜活个案。通过Focus Media分众传媒始创人江南春的激情之旅,我们能否透视出E时代传媒发展的经脉呢?
Jiangnanchun fought in the advertising industry for 10 years to create a brand new advertising media. The overall growth of the advertising market so that Jiangnanchun reason to believe 5 years to achieve 5 billion in sales. - Forbes Magazine 2003/9 Jiang Nanchun knows clearly: To lead the outdoor media industry as far as possible and to put the highest possible barriers to entry, we must try our best to “circle the horse” without waiting for it. - “Economic Observer” 2003/6 / 2SOFT BANK (SOFTBANK) recently announced in Shanghai that it will spend tens of millions of dollars in Focus Media Focus Media (China) Holdings Limited, a move that shows its full market outlook for Focus Media is promising confidence. - “The Financial Times” 2003/6/24 When our time has shifted from mass marketing to focus on mass marketing, as the brand’s marketing strategy begins to shift from a broader audience to specific ethnic groups, our media should also make corresponding change. The success of Focus Media Focus Media is a vivid case of media recycling. Through Focus Media Focus Media Focus Media founder Jiang Nanchun’s journey of passion, we can see the E era of media development meridians it?