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企业广告费用浪费的现象已成为广告界的一个顽疾。企业应根据自身的实际情况合理编制会计预算,在广告活动执行中创新投放模式,严格做好广告效果的测量,避免广告费用不必要的浪费。
The phenomenon of corporate advertising costs a waste of advertising has become a chronic illness. The enterprise shall formulate the accounting budget reasonably according to its own actual conditions, innovate and launch the model in the execution of advertising activities, strictly measure the advertisement effect and avoid the unnecessary waste of advertising costs.