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起亚汽车公司在1997年经历了一系列事件的冲击。年中先是被三星集团列为收购对象,引起该公司内部的强烈不满,并向检察机关控告三星;以后由于经营不善导致破产,最终被政府托管,这些都在韩国乃至世界汽车业界造成巨大影响。尽管遇到这么多变故,起亚公司在韩国国内的汽车销售依然不错,以23.4％的市场占有率捍卫了其作为韩国第二大汽车公司的地位。不过围绕着起亚公司未来发展之路的问题,最近在韩国国内又引发了一场新的竞争,
Kia Motors Corp. experienced a series of events in 1997. The middle of the year was first listed by Samsung Group as the object of acquisition, which caused the company’s internal dissatisfaction and sued Samsung to the prosecution authority; later it became bankruptcy due to poor management and was finally hosted by the government, which had a huge impact on the auto industry in Korea and even the world. In spite of so many changes, Kia Motors’ sales in South Korea remained good, with its market share of 23.4% defending its position as South Korea’s second-largest car company. However, around the issue of the future development of Kia Corporation, it has recently triggered a new competition in South Korea.