中国语文丛书《词语评改五百例》(语文出版社,1984)主要是谈书籍报刊上用语规范的,其中也有一些谈到了社会用语规范。吕叔湘先生的《语句次序》头一例评一种卫生纸包装上的十六个字:“经济适用,吸水力强,质地柔软,欢迎选购。”吕先生认为:“先说质地,次说功能,然后说经济适用,这样的次序较为合理。”由此,我们语用所语言应用研究室的几位同志想到,我们是研究语言应用的,应该对广告、标语、口号、说明书、公约、启事、服务用语(包括有声的)等社会用语作些调查研究。 我们认为,社会用语也是一种发表。北京火车站出口处的广告,上海南京路上的大标语,读者非常多。成年累月播送的“我们是害虫”“两片”之类,连学语不久的孩子也会模仿,影响之深远实在不能低估。此外学习把字写对了,把音念准了,当然是很重要的,把字、音连起来使之符合日常社会交际的用语规范,同样是重要的。国家规定的新时期语言文字工作主要任务,头一项就是 Chinese language book “five hundred words” (Chinese Press, 1984) mainly talk about the naming of books and periodicals, some of them talked about the social language specification. Lv Shuxiang’s “statement order” the first case of evaluation of a 16 words on the packaging of toilet paper: “affordable, absorbent, soft texture, welcomed the purchase.” Mr. Lv said: “First texture, second say function, And then said that the economic fit, such an order is more reasonable. ”Thus, we pragmatic language application lab several comrades think we are the study of language applications, advertising, slogans, slogans, brochures, conventions, Service terms (including voices) and other social terms for some research. In our opinion, social language is also a kind of publication. Beijing Railway Station exit advertising, Shanghai Nanjing Road, the big slogan, readers are many. As we broadcast “We Are Pests,” “Two Pieces” and so on, we can not even underestimate the far-reaching impact our kids will learn in the near future. In addition to learning to write the word right, the tone read the prospective, of course, is very important, the words and sounds together to make it consistent with the language of everyday social norms norm, is also important. The main task of the language work of writing prescribed by the state in the new period is the first one