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文化联系着“一带一路”沿线国家和地区的历史、现在和未来。旅游城市是中国向上述地区展示中国文化,促进双方文化交流的重要窗口。文章以旅游城市扬州为例,研究从挖掘面向“一带一路”地区的宣传资源、开发对口文化产品、拓展交流途径以及完善服务设施等策略入手,开发完善文化沟通的渠道,来促进各地之间的文化认同,提升城市的文化国际影响力。
Culture is linked with the history, present and future of the countries and regions along the Belt and Road. The tourist city is an important window for China to demonstrate Chinese culture in these areas and promote cultural exchanges between the two sides. Taking Yangzhou, a tourist city, as an example, this paper starts with strategies such as tapping publicity resources for the “One Belt One Road” region, developing counter cultural products, expanding communication channels and improving service facilities to develop and improve cultural communication channels to promote Between the cultural identity, enhance the city’s cultural international influence.