许多地方性的乳品企业目前的主要渠道仍以社区的订奶站和送奶上户为主。但在新形势下,企业要对社区营销的内涵及形式进行重新审视,要赋予其新的内容。根据经验,企业要做好社区营销必须抓住几个关键点。1.品牌声誊做好社区营销的第一步是要有品牌的声誉,这一点对新品牌尤为重要。对于多数企业来讲,要做好社区营销,首先必须 At present, the main channels of many endemic dairy enterprises are still dominated by community-based milk stations and milk-feeding households. However, under the new situation, enterprises should re-examine the connotation and form of community marketing and give new contents. According to our experience, enterprises must grasp a few key points to do community marketing. 1. Brand Sound 誊 The first step in doing community marketing is to have a brand reputation, which is especially important for new brands. For most businesses, to do a good job of community marketing, we must first