在西方,广告界的人士往往被认为诚信度不高。这已经成为普通大众的一个共同观点。但我认为,我们再也不能忽视这些看法和观点。甚至越来越多的证据显示:消费者,甚至我们的客户,都在质疑广告业在社会中所扮演的角色和能力。全世界的商业环境,尤其是在亚洲,正在经历一场强大而且影响深远的蜕变。传统的市场营销,传播工程和规则,正被迫以急剧的速度变化发展。今天,品牌拥有者和消费者的想法已经不同了。但是我要提出的质疑就是:我们行业的 In the West, people in the advertising world are often perceived as low integrity. This has become a common view of the general public. But I think we can no longer ignore these views and opinions. There is even growing evidence that consumers, and even our clients, are questioning the role and capabilities of the advertising industry in society. The world’s business environment, especially in Asia, is experiencing a powerful and far-reaching transformation. Traditional marketing, communications engineering and rules are being forced to evolve at rapid rates. Today, the idea of ​​brand owners and consumers is different. But the question I want to raise is: our industry