新浪网的总裁王志东用一个“隧道理论”来解释因特网中的“泡沫”现象:因特网公司的建设就象挖隧道一样,时间漫长且投资巨大。所不同的是,挖隧道时人们看不到投资行为,甚至看不到隧道如何掘进。只有在凿通后,人们才可以看到投资回报的一幕。隧道管理站不停地收着车辆的过路费;而因特网公司的投资却在 Wang Zhidong, president of Sina.com, used a “tunnel theory” to explain the “bubble” phenomenon in the Internet: Internet companies are just like tunneling, taking a long time and investing huge amounts of money. The difference is that people can not see the tunneling investment behavior, or even see how tunneling. Only after digging through, can people see the return on investment scene. The tunnel management station constantly receives the vehicle tolls; Internet companies are investing in it