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会展业和旅游业的优势互补、良好融合形成了又一种新兴产业——会展旅游,会展旅游的良好发展能够进一步促进所在地域经济发展、人民生活水平提高,同时为两大行业带来了更大的发展机遇和更好的商业模式。目前,哈尔滨旅游的季节性特点依然显著。因此,解决这一问题已成为政府、旅游管理部门、专家学者等着重研究的方向。面对哈尔滨旅游季节性较为突出的弱点,发展会展旅游无疑是缩小哈尔滨旅游季节性问题的又一种解决策略。因此探究哈尔滨会展旅游的创新模式,“以会展业促兴旅游业,以旅游业繁荣会展业”是十分必要的。
MICE, tourism and tourism complement each other and create a new industry through good integration. MICE, MICE and Tourism MICE’s good development can further promote the development of regional economy and the improvement of people’s living standard, bringing more benefits to the two industries Big development opportunities and better business model. At present, the seasonal characteristics of Harbin tourism are still significant. Therefore, to solve this problem has become the government, tourism administration, experts and scholars focus on the direction of research. Faced with the more prominent seasonal weakness of tourism in Harbin, the development of MICE tourism is undoubtedly another tactic to narrow the seasonal problems of tourism in Harbin. Therefore, it is necessary to explore the innovative mode of MICE tourism in Harbin, “to promote the tourism industry in the MICE industry and to prosper the MICE industry in tourism industry”.