编者按随着多媒体技术的急速发展和网络、移动互联网媒体时代的来临,大数据营销、数字化浪潮,正在潜移默化改变着媒介行业的形态,传统媒体逐渐和新媒体相互渗透,融合已然成为传媒发展的趋势。而以精准性、伴随性、快速发播为优势的广播媒体,如何顺应传媒环境之势,突破传统媒介和理念的束缚,通过与新媒介的融合,深入精准、互动,实现广播媒体的可持续发展,将是广播媒体急需解决的难题。事实上,白热化的媒体市场竞争,广播的媒体融合之路也在探索中不断完善,无论是考拉FM还是远誉IRADIO,移动广播便是广 Editor’s note With the rapid development of multimedia technology and the Internet, the advent of mobile Internet media era, big data marketing and digital tide, are subtly changing the shape of the media industry, traditional media and new media gradually penetrate each other, integration has become the media development trend. How to adapt to the media environment and break through the shackles of traditional media and ideology with the precision, concomitant and rapid broadcast as the dominant broadcast media, through the integration with new media, in-depth precision and interaction to achieve the sustainable broadcasting media Development, will be the broadcasting media urgently need to solve the problem. In fact, the white-hot media market competition, radio media integration is also exploring ways to continuously improve, whether it is Koala FM or prestige IRADIO, mobile radio is wide