自从电视在世界上诞生半个多世纪以来,得到了迅速的发展,并促进了影视广告业的迅速发展。与发达国家相比,我国影视广告业发展相对滞后,存在着许多误区,本文在对此加以分析的基础上,提出了促进我国影视广告业发展的一系列对策建议。 Since the birth of television in the world for more than half a century, rapid development has been achieved and the rapid development of television advertising has been promoted. Compared with developed countries, the development of China’s film and television advertising industry lags behind and there are many misunderstandings. Based on this analysis, this paper puts forward a series of countermeasures and suggestions to promote the development of China’s film and television advertising industry.