河南省文化产业的媒介品牌在全国有很高知名度,但随着时间的推移,文化产业媒介品牌面临着各种问题,只有从锻造媒介品牌、构建文化产业媒介品牌体系、加强媒介品牌体系的管理三个方面制定和实施相关策略,从可持续发展的角度对河南省文化产业媒介品牌的可持续发展进行引导,才能真正达到媒介和文化的双赢。 As the media brand of Henan’s cultural industry has a high reputation throughout the country, as time goes on, media brands in the cultural industry are faced with various problems. Only by forging the media brand, building a media brand system of the cultural industry and strengthening the management of the media brand system Three aspects to formulate and implement relevant strategies, from the perspective of sustainable development of cultural industries in Henan Province media brand to guide the sustainable development in order to truly achieve a win-win media and culture.