作为一种学术追求 ,传播学本土化已不仅仅是一种理论倡导 ,而且是一种研究实践。最近 ,张立伟研究员的新著《心有灵犀 :儒学传播谋略与现代沟通》 ,由西南财经大学出版社出版 ,为我国传播学本土化研究增添了新成果 ,让人倍感欣喜。中外学者都已体认到 ,中国传统文化蕴藏着丰富 As an academic pursuit, localization of communication has become more than just a theoretical advocate, but also a kind of research practice. Recently, the new work by researcher Zhang Liwei, “Psychic: Propagation Strategy of Confucianism and Modern Communication”, was published by the Southwest University of Finance and Economics Press, adding new achievements to the study of the localization of communication in China. Both Chinese and foreign scholars have realized that there are abundant Chinese traditional cultures