目前,我国省级电视台的传媒营销机制亟需变革与创新。在动态的环境中生存和发展,电视台不但要善于创造受众并满足其欲望,还必须积极、主动地适应不断变化的市场。对于我国省级电视台来说,可以从差异化战略方面实现突破。 At present, the media marketing mechanism of China’s provincial-level television stations urgently needs change and innovation. Surviving and developing in a dynamic environment, television stations must not only be good at creating and satisfying their appeals, but also actively and proactively adapt to the ever-changing market. For our provincial TV stations, we can achieve a breakthrough from the differentiation strategy.