一般商店开业，都喜欢请一些社会名流剪彩，以此来显示一下自己的档次。而中华书局在北京开办的一个读者服务部却别出心裁，让读者剪彩。开业前在报纸上刊登的广告称：本店开业大吉之日，将请第一个来到书店的读者剪彩，并赠送一份纪念品，以示敬意。这则不同寻常的广告，果然? General store opened, all like to please some social celebrities cut the ribbon in order to show their own grades. A reader service department set up by the Zhonghua Book Company in Beijing is ingenious, allowing readers to cut the ribbon. Advertisements published in the newspaper before the opening of the business said that on the day of the opening of the store, the first reader who came to the bookstore will be asked to cut the ribbon and a souvenir will be presented as a token of respect. This unusual advertisement, sure enough?