伴随媒体转型步伐的加剧,媒体之间的竞争也日渐激烈,作为省级地面频道,不仅面临来自中央台的压力,还面临省级卫视及城市台的夹击,同时地面频道的经营对地区经济、人口以及政策的依附性过强造成其规模难以扩大,传统思路就是与同市场卫视收视份额竞争并推及至广告营销策略变革。 As the pace of media transformation intensifies, competition among media is becoming increasingly fierce. As a provincial terrestrial channel, not only pressure from CCTV but also provincial satellite TV stations and urban stations are being attacked. At the same time, the operation of terrestrial channels has a negative impact on the development of the regional economy, Population and policy dependency is too strong to expand its scale difficult to expand, the traditional idea is to compete with the market share of TV ratings and promotion to advertising marketing strategy changes.