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旅游规划业经过多年的发展,已经取得了显著的成绩,但是难免出现一些景区经营无法到达预期规划效果的问题,这很大程度上是由于旅游规划过程中市场信息的缺失,究其原因,主要在于:旅游企业不够重视、信息获取途径较少、市场调查不够深入等,要想避免这些问题,做出真正切实可行的旅游规划,可以从收集旅游者动态信息、建立旅游信息系统、深入分析资源状况等方面进行分析。
After years of development, the tourism planning industry has made remarkable achievements, but some problems that the management of scenic spots can not reach the desired planning effect will inevitably occur. This is largely due to the lack of market information in the tourism planning process. The reasons for this are as follows: Is that: tourism enterprises pay less attention to information access less, market research is not deep enough, etc., in order to avoid these problems, to make a truly feasible tourism planning, dynamic information from tourists can be collected, the establishment of tourism information system, in-depth analysis of resources Status and other aspects of analysis.