外销型企业最有潜力创建品牌。外销产品往往优于国内产品,而且庞大的订单锻炼了他们超强的生产管理能力和成本控制能力,这些都是创建品牌不可或缺的基础条件,只是最缺“营销机会能力”。中国广袤多层级的市场处处是机会,足够支持任何一个品牌再高速发展20～30年,外销型企业完全可以切入国内 Export-oriented enterprises have the best potential to create a brand. Export products are often better than domestic products, and large orders exercise their superb production management capabilities and cost control capabilities, these are indispensable to create a brand based on the basic conditions, but the most “marketing opportunity ability ”. China’s vast multi-level market everywhere is an opportunity, enough to support any one brand and then rapid development of 20 to 30 years, export-oriented enterprises can cut into the domestic