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2011年起,江原带领佳能激光办公设备团队,启动了从B2B转向B2C的营销策略,从佳能一贯熟悉的大众营销领域高调切入,瞄准新兴的中小企业打印市场,并为佳能的渠道拓展提前铺路。
Starting in 2011, Jiang Yuan led the Canon laser office equipment team to launch a B2B-to-B2C marketing strategy that cut through the high profile of Canon’s well-established mass-market segment, targeting the emerging SME printing market and paving the way for Canon’s channel expansion.