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改革开放以来,我国社会经济得到迅速的发展,文化产业和旅游业逐渐成为新的经济增长点,在经济发展中扮演日益重要的角色。近年来,“创意经济”为文化资源旅游开发提供了新的思路,我国不少地区已经提出将创意经济下的文化资源旅游业作为未来旅游业的发展方向。山东省是文化资源旅游业大省,文化资源丰富,旅游点众多,在创意经济的思路指导下发展文化资源旅游开发已经取得了很大的成效,对山东省经济发展有很大的贡献。基于上述背景,以山东省为例,对创意经济背景下文化资源旅游开发的现状进行分析,最后针对性地给出政策建议。
Since the reform and opening up, the social economy in our country has been rapidly developing. Cultural industries and tourism have gradually become new economic growth points and have played an increasingly important role in economic development. In recent years, “creative economy” has provided new ideas for the development of cultural resources tourism. In many areas of our country, tourism in cultural resources under the creative economy has been proposed as the future direction of tourism development. Shandong Province is a major tourism resource for cultural resources. It has rich cultural resources and numerous tourist attractions. The development of tourism resources for cultural tourism under the guidance of the creative economy has made great achievements and made great contributions to the economic development of Shandong Province. Based on the above background, taking Shandong Province as an example, this paper analyzes the current situation of tourism development of cultural resources under the background of creative economy, and finally gives policy recommendations.