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契合奥运主题,打造本土化差异战略省级媒体的机遇与挑战2008年奥运年,也将是各路媒体逐鹿争锋的一年,作为省级媒体,广西电视台看到了奥运创造的巨大商业利益,也意识到奥运报道给媒体发展带来的挑战。在央视掌握大量优势资源的形势下,广西电视台如何提升自身的商业价值,在2008年把握机遇,将是广西电视台战略发展的重要一环。
Opportunities and Challenges in Accordance with the Themes of the Olympic Games and Creating a Differentiated, Localized, and Strategic Provincial-level Media The 2008 Olympic year will also be a year for media outlets in every country. As a provincial media, Guangxi Television Station saw the great commercial interests created by the Olympics. Aware of the challenges posed by Olympic coverage to media development. Under the situation that CCTV has a large amount of advantageous resources, how to improve its commercial value by Guangxi TV Station? To seize the opportunity in 2008 will be an important part of the strategic development of Guangxi TV Station.