随着社会愈加多元化,传统广告营销手段越来越难以将信息有效传递给消费者。作为一种针对性较强的营销方式,赞助越来越受到商家的青睐。然而,就在赞助刚进入人们视野不久,埋伏式营销随之而来。 As society becomes more diversified, it becomes increasingly difficult for traditional advertising and marketing methods to effectively deliver information to consumers. As a highly targeted marketing, sponsorship more and more by businesses of all ages. However, just after the sponsorship came into sight, ambush marketing followed.