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1“第一夫人”的经济效应政治舞台上的“第一夫人”被认为是引领时尚的人物,无论她们穿什么衣服、佩戴什么首饰,都能造就品牌的走红。纽约大学斯特恩商学院的分析师研究发现,奥巴马夫人米歇尔为她所选择的品牌Jason Wu带来大约27亿美元的经济效益。米歇尔穿着一身J.Crew的服装做客电视节目秀,金融界人士分析,这次亮相可以为品牌及连锁店带来1400万美元的效益。彭丽媛身穿国内品牌“例外”的服装出访国外,不仅让这个品牌一夜爆红,百货店专柜的“同款手袋”一天内就销售一空,还带动国内服装股票大涨。
1 “First Lady ” economic effects “First Lady ” on the political stage is considered to lead the fashion figures, no matter what clothes they wear, what jewelry to wear, can make the brand popular. A study by analysts at Stern School of Business at New York University found that Mrs Obama, Obama, brought about 2.7 billion U.S. dollars in economic benefits to Jason Wu, a brand she chose. Michelle wore a J.Crew costume guest TV show show, the financial sector analysis, this appearance can bring brand and chain stores 14 million US dollars of benefits. Peng Liyuan wearing a domestic brand “Exception ” clothing to visit abroad, not only make this brand a red night, department store counters “same handbag ” sold out in a day, but also led to domestic clothing stocks rose.