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所谓观光农业,是指一种以农业和农村为载体的新型生态旅游业。近年来,伴随全球农业的产业化发展,人们发现,现代农业不仅具有生产性功能,还具有改善生态环境质量,为人们提供观光、休闲、度假的生活性功能。随着收人的增加,闲暇时间的增多,生活节奏的加快以及竞争的日益激烈,人们渴望多样化的旅游,尤其希望能在典型的农村环境中放松自己。于是,农业与旅游业边缘交叉的新型产业——观光农业应运而生。
The so-called tourism agriculture, refers to a kind of agriculture and rural as the carrier of new eco-tourism. In recent years, along with the industrialization of global agriculture, people find that modern agriculture not only has productive functions, but also has the functions of improving the quality of ecological environment and providing people with living, sightseeing, leisure and vacation functions. As incomes increase, leisure time increases, the pace of life accelerates, and competition intensifies, people are eager to diversify their tourism and, in particular, want to be able to relax in a typical rural setting. As a result, the new industry of agriculture and tourism at the edge of cross-border tourism industry emerged.