可口可乐公司显然并不满足于自己在碳酸饮料市场的已有地位,于2002年推出了果汁饮料“酷儿”。其广告是这样的:一个有着水滴般大头的蓝色卡通人物摇摇摆摆地走出来,开怀畅饮一通“酷儿”果汁之后发出一声“酷——!”。整个画面非常卡通,非常简单、幼稚,似乎出自学龄前儿童的笔下。这在我们平时所看到的广告中不能不算是非常另类、非 Coca-Cola Company apparently not satisfied with their existing position in the carbonated drinks market, launched in 2002, the juice drink “queer.” The ad is like this: A blue cartoon character with a big drop of water swayed out and sounded “Cool -!” After enjoying a drink of “Queer” juice. The whole picture is very cartoon, very simple, naive, it seems from the preschool children’s pen. This is what we usually see in the ads can not be considered very offbeat