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跨国家的对外投资已然成为一种趋势,对于中国来说,高投资和低成功率形成了一个鲜明的对比。除去投资过程中所涉及的经济因素,是否还有更深层的文化因素影响着对外投资的成功率?相比中国的低成功率,德国的对外投资可以说是成功的典型,又是怎样的文化因素促使着德国对外投资的成功?中德之间,东方与西方之间,能够影响投资成败的文化因素究竟有何不同?本文将比较分析东西方文化因素有何不同,又如何影响投资的成败。
Foreign investment across countries has become a trend. For China, there is a sharp contrast between high investment and low success rate. In addition to the economic factors involved in the investment process, are there any deeper cultural factors that affect the success rate of overseas investment? Compared to China’s low success rate, Germany’s outward investment can be regarded as typical of success and what kind of culture What drives the success of German foreign investment? What are the cultural differences between China and Germany, between the East and the West that can affect the success or failure of investment? This article will analyze the differences between East and West cultural factors and how they affect the success or failure of investment .