随着社会经济的不断发展,广告表现形式、诉求方式越加多样化,本文主要对广告中审美价值研究,由于受众及传播媒介等不断改变,广告的审美价值更加凸显,在文中也引出审美情感的重要性。所以现代广告的情感诉求表达也更加丰富,无论是商业广告达到销售的目的或是公益广告达到诉求的目的都会起到很大的促进作用。 With the constant development of social economy, the forms and demands of advertisements are more diversified. This article mainly studies the aesthetic value of advertisements. Due to the continuous changes of audiences and media, the aesthetic values ​​of advertisements become more prominent. The importance of Therefore, the expression of emotional appeal of modern advertising is also more abundant, whether it is the purpose of sales of commercial advertising or public service ads to achieve the purpose of the appeal will play a significant role in promoting.