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天虹商场有限公司是中港合资经营的大型连锁零售企业。在公司专业化的发展道路上,建立了专业化的管理体系,搭建高效率的作业平台,包括:招商采购、卖场管理、信息管理、营销策划、售后服务等方面。同时,在公司专业化管理的同时,随着管理信息系统的发展和公司的不断壮大,业务不断发展,零售信息系统每天产生大量数据,这些具有复杂性、实时性的数据使公司管理层至领导决策层,遇到了数据太多,无法迅速、准确地获取到自己想要的数据的情况。面对这些数据如何生成管理层所需要的常规和特殊报表,如何方便地通过及时、准确、精炼的报表分析来为本企业的经营做出决策成为天虹商场的迫切需求。
Rainbow Department Store Co., Ltd. is a large chain of retail business in Hong Kong joint venture. In the company’s professional development path, the establishment of a professional management system, build an efficient operating platform, including: investment, store management, information management, marketing planning, after-sales service and so on. At the same time, with the professional management of the company, with the development of the management information system and the continuous growth of the company and the continuous development of the business, the retail information system generates a large amount of data every day. These complex and real-time data make the management of the company lead to the leadership Decision-making, encountered too much data, unable to quickly and accurately get the data you want. Faced with these data how to generate the management needs of regular and special reports, how to facilitate the timely, accurate and refined analysis of statements to make decisions for the operation of the business to become an urgent need Rainbow Department Store.