近期,由于市场的残酷竞争,导致双汇集团在市场营销通路上出现了一些障碍,影响了营销工作的顺利进行。分析其中原因有以下几点:一、主导产品进入鼎盛期(或叫饱和期),亟需新的替代产品;二、竞争对手的低价位倾销,严重地干挠了双汇集团的市场;三、双汇集团的促销方式欠妥,出现了一定的不良反应;四、客户感情受到伤害,需要沟通注入情感。对于上述问题,应该把它看作是暂时现象,只要双汇集团营销思路清晰,加上双汇集 Recently, due to the brutal competition in the market, Shuanghui Group has encountered some obstacles in the marketing channel, which has affected the smooth progress of marketing work. Analysis of the reasons for the following points: First, the leading product into the peak period (or called the saturation period), the need for new alternative products; Second, the low price of competitors dumping, severely penetrating the market of the Shuanghui Group; The Shuanghui Group’s promotion methods were inadequate and there were certain adverse reactions. Fourth, the customers’ feelings were hurt and they needed to communicate and inject emotions. For the above problems, it should be regarded as a temporary phenomenon, as long as the Shuanghui Group’s marketing thinking is clear, plus double collection