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汽车广告是区分不同汽车品牌的重要手段,而精彩的广告翻译能跨越文化差异的障碍,产生巨大的经济效益。本文通过分析互文性分类和手法,探究互文性理论在汽车广告翻译中的具体应用。
Car advertising is an important means to distinguish between different brands of cars, and wonderful advertising translation can cross the barriers of cultural differences, resulting in huge economic benefits. This article explores the application of intertextuality theory in automobile advertisement translation by analyzing intertextuality classification and tactics.